Go Balls out (testicular.org.nz/go-balls-out/)

• Sporty aesthetic - colour scheme simmilar to activewear colours.
• Pop art style illustrations add to playful aspect and slightly 'cool or alty' feel to appeal to 25-30 year olds - those most at risk for testicular cancer.

• Website no longer available, now it redirects you to the information about the campaign

Swim Reaper (swimreaper.co.nz)

• Comedy from juxtaposition of gothic style grim reaper figure, and common NZ beaches and coloquial language used

NZ is amaze! Heaps of mean beaches and swimming holes, and a long line of people willing to do dumb stuff. The perfect mix. Ha! Yeah, so I'm just hanging out all summer, waiting to reap some peeps. Swim dumb and I'll be seeing you soon.

• The Swim Reaper

Tinny Vision - NZTA

https://vimeo.com/111457984

• Used different medium to change tone of previous drug driving campaigns. Specifically targeted at a hard to reach demographic.
• Used classic NZ stoner culture aesthetic

Hay, E. (2015). Tinnyvision [Video file]. Retrieved from https://vimeo.com/111457984