Aim: To create a positive and specifically targeted association with our campaign in the minds of our audience by partnering with appropriate companies and forms of advertising media.

Radio

• Target specific radio stations such as George Fm, Hauraki and 95bFM who have a large following amongst the youth demographic.

• Sponsored segments rather than ads would be appropriate as the key objective of an ad would be to get people to the website the nature of the media makes it hard to get this across

• interactive and nature of inviting callers to give their own outrageous excuses

TV

• Not a viable media as the target demographic very rarely watches TV, only if they are with their parents or someone who is watching it. Youth tend to be more on Netflix where you cannot advertise or Youtube.

Print small (Books, magazines, newspapers, brochure)

• Student magazines for instance Debate mag. Any magazine that spesifcally targets students would be appropriate.
• Sticker because stickers are cool and everyone likes them

Print big (buses, posters/billstickers, billboards)

• billstickers and billboards in target specific locations (i.e. near universities, busstops)
• back of buses on routes that go to and from universities

Social Media

• Social media is a given as it the most Influential form of media for the youth demographic.
• Instagram - For user generated content